Now live in the DMV area

The smarter way to
buy or sell a car

Dealers mark up cars and lowball trade-ins. 12Below cuts out the dealer entirely — sellers earn 20% more, buyers pay 12% below market. Fair for everyone.

🚗 Browse cars available now →
12%Below market
~20%More than dealers pay

What would you like to do?

Choose your path to get started

Selling my car

Tell us about your car

Select your make and model to get started.

List my car for free
Looking to buy

What car are you looking for?

We find you a 12% below market deal.

Free. We notify you when a match is listed.

On a $25,000 car

The 12Below difference

🏢 Dealer Trade-In
$16,250
What they offer you
→
🟢 12Below Listing
$22,000
What you list for
→
🏷 Dealer Retail
$27,500+
What they flip it for
Sell on 12Below and earn thousands more than any dealer will offer you.
How it works

Two paths. One fair market.

✓
Selling your car
Get 20% more than any dealer will pay
1
Enter your VIN
We look up your real market value using live data.
2
Set your price and upload photos
We show your maximum listing price automatically.
3
Meet your buyer
We connect verified buyers to you. You keep every dollar.
✓
Buying a car
Pay 12% below market — always
1
Tell us what you want
Make, model, year range, and budget. No account needed.
2
Get matched instantly
When a matching car is listed we notify you first.
3
Buy with confidence
Every seller is verified, every VIN is checked.
What people say

Real people. Real results.

⭐⭐⭐⭐⭐

CarMax offered me $14,200 for my Accord. 12Below listed it at $19,800 and I had a real buyer in 8 days. That extra $5,600 paid for my kids entire summer.

MK
Marcus K. Seller
Silver Spring, MD
⭐⭐⭐⭐⭐

Found a 2021 RAV4 listed at $28,400 — same car was $33,000 at every dealer near me. Easiest car purchase I have ever made.

JR
James R. Buyer
Bethesda, MD
⭐⭐⭐⭐⭐

I was nervous about selling privately. 12Below handled the pricing and kept me protected. Zero stress and zero fees.

AL
Amanda L. Seller
Arlington, VA
$4,200 more.
Average extra sellers earn vs a dealer trade-in — zero fees.
List my car free
FAQ

Honest answers. No fine print.

How is the 12% below market price calculated?
We look up live pricing from dealer listings nationwide using MarketCheck data. We subtract exactly 12% and show you both numbers.
Is it really free? What is the catch?
Yes, completely free for both buyers and sellers. No listing fees, no commission, no hidden charges.
How do you protect buyers and sellers?
We verify every participant before connecting them. VINs are checked for ownership and clean title.
How long does it take to sell?
Most sellers attract buyer interest within 7-14 days.
What cars are accepted?
2010 or newer, under 150,000 miles, clean title, no active lien.

Got more questions?

We reply within a few hours on business days.

hello@12belowcars.com

Why is 12Below free?

We are in early launch focused on proving that buying and selling cars can be fair for everyone.

No contract or commitment?

None. Sellers can withdraw at any time. No exclusivity, no lock-in, no pressure.

Buy or sell. Always fair.

Free for buyers and sellers. Always 12% below market.

🚗 Browse cars nowList my car free